Download your checklist Here:==> Advanced Coach Checklist <==

Definition
§  Identity
▫ What You Call Yourself
▫ Tag Line
▫ Bio
▫ Personal Mess to Success Story
▫ Signature Quotes
§  Visuals
▫ Photos
▫ Graphics
▫ Colors
▫ Fonts
▫ Video Trailer
§  Specialization
▫  Target Audience
▫ Solution to a Problem
▫ Expeience/Education/Experise
▫ Unique “Take” on Something
§  Explanation
▫ Customer Description
▫ Rationale Behind Your Coaching Process
▫ Outline of Your Offering
▫ Specific Pain Points to Alleviate
▫ Specific Positive Outcomes to Expect
▫ Description of the Process
▫ Warnings
▫ Elevator Speech
Marketing
§  Social Media
▫ LinkedIn
▫ Updates and Articles
▫ Groups
▫ Business Listing
▫ Facebook
▫ Pages
▫ Groups
▫ Boosted Posts and Ads
▫ Twitter
§  Multimedia
▫ YouTube
▫ Instagram
▫ Imgur, Tumblr, Pinterest
▫ SoundCloud, Chirbit
§  Reputation Builders
▫ Expert and Niche Sites
▫ Articles and Guest Blogging
▫ Internet Radio and Podcasts
§  Engagement
▫ Free Sessions and Giveaways
▫ Speaking
▫ Networking (BNI, Meetup)
▫ Surveys
▫ Webinars and Telesummits
▫ Referral partners
§ Web Site
▫  Landing Page Options
▫  About (Bio, Descriptions)
▫  Opt-In (Compelling Free Offer)
▫  Blog
▫  Quotes and Testimonials
§  Pipeline
Logistics
§  Targets and Budgets
▫ Revenue
▫ Hours
▫ Marketing Efforts
▫ Pricing Structure
▫ Payment Processing
▫ Infrastructure for Conducting Sessions
▫ FreeConferenceCall.com, Skype
▫ Infrastructure for Delivering Content
▫ CoachAccountable, Ruzuku, Jigsaw Box
▫ Dropbox, Google Drive, One Drive
Measure (How will you know you have achieved it?)
▫ Agree in advance
▫  Before and After Story
▫  Qualitative measures
▫ Embrace how hard it is to measure